JOICO

Joico Defy Damage mask – valuable ingredients of this intensive treatment penetrate the hair structure, strengthening the hair bonds and making hair healthier and shinier. Hair will be less brittle; it will be more protected from thermal effects. Your hair will be incredibly soft and shiny. Restores bonds in the hair structure Intensively nourishes without weighing the hair down Results after the first use Proactively strengthens the hair, it resists more damage The secret of Defy Damage product line lies in the new damage protection system, which contains the following key ingredients: arginine, moringa seed oil and protective lipids. In addition, this line also contains SmartRelease – a unique system for delivering ingredients to the deeper layers of the hair using liposomes. Rosehip oil, arginine and keratin restore, strengthen and protect the hair from daily damage. Application: Apply to clean, damp hair. Leave in for 5 minutes (depending on hair type). Thoroughly rinse.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. A silky foam for shiny, more manageable hair. With keratin and guava extract, this mild Joico K-PAK shampoo helps strengthen weaker hair strands and prevents their future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Application: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. A silky foam for shiny, more manageable hair. With keratin and guava extract, this mild Joico K-PAK shampoo helps strengthen weaker hair strands and prevents their future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Application: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. Is your job to save hair that has gone through too many styling and bleaching procedures? This Joico K-PAK restorative daily conditioner fights damage and dryness of the hair, and instantly restores its shine, strength, manageability and elasticity. Doubles hair resistance to breakage Boosts shine Improves elasticity & manageability Smooths, detangles, and eliminates static in hair Application: Apply to clean, damp hair. Leave 1 minute. Rinse.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. Is your job to save hair that has gone through too many styling and bleaching procedures? This Joico K-PAK restorative daily conditioner fights damage and dryness of the hair, and instantly restores its shine, strength, manageability and elasticity. Doubles hair resistance to breakage Boosts shine Improves elasticity & manageability Smooths, detangles, and eliminates static in hair Application: Apply to clean, damp hair. Leave 1 minute. Rinse.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. Here it is, the holy grail for your hair, the mask that made K-PAK care line so popular! Containing a powerful combination of amino acids and Joico Keratin Smart technology, this 5-minute mask repairs and strengthens damaged hair strands, and instantly restores hair to its healthy look. This hair reconstruction is so precise, so effective, that it is loved by millions of stylists around the world! Rebuilds and re-fortifies damaged hair 64% less breakage Instantly healthier-looking hair Application: Apply to damp hair. Leave in at least 5 minutes. Rinse. For a more hydrating slip, follow with K-PAK Hydrator Intense Treatment.

Do you think that nothing will help your hair anymore? Meet our superhero - the K-PAK system. The iconic Joico collection now comes with new packaging and yet another new, cutting-edge technology, specifically designed to transform the dullest, damaged hair into a luxurious, shiny one. SmartRelease technology helps restore, strengthen, protect hair exactly in those places where they need it the most. Here it is, the holy grail for your hair, the mask that made K-PAK care line so popular! Containing a powerful combination of amino acids and Joico Keratin Smart technology, this 5-minute mask repairs and strengthens damaged hair strands, and instantly restores hair to its healthy look. This hair reconstruction is so precise, so effective, that it is loved by millions of stylists around the world! Rebuilds and re-fortifies damaged hair 64% less breakage Instantly healthier-looking hair Application: Apply to damp hair. Leave in at least 5 minutes. Rinse. For a more hydrating slip, follow with K-PAK Hydrator Intense Treatment.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Featuring a luxurious, soft lather, this color-loving Joico K-PAK Color Therapy shampoo washes away dirt and dust, leaving color pigments intact. Helps prolong the life and shine of the hair color and fights damage with every hair wash. Gently cleanses colored hair Improves elasticity and shine Reconstructs and protects the hair Application: Apply a small amount of shampoo to damp hair, massage it in. Leave it on for a little while, then rinse off with plenty of warm water.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Featuring a luxurious, soft lather, this color-loving Joico K-PAK Color Therapy shampoo washes away dirt and dust, leaving color pigments intact. Helps prolong the life and shine of the hair color and fights damage with every hair wash. Gently cleanses colored hair Improves elasticity and shine Reconstructs and protects the hair Application: Apply a small amount of shampoo to damp hair, massage it in. Leave it on for a little while, then rinse off with plenty of warm water.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! The next step is our Joico K-PAK Color Therapy conditioner, which locks in the color. The rich conditioning formula preserves the color, pigments of colored hair while moisturizing and reducing the breakage of the hair. Reconstructs and protects hair, for long-lasting, radiant color Doubles the resistance of hair to breakage Provides hair with shine Moisturizes, leaves hair soft and more manageable Application: For maximum results, apply the conditioner after washing the hair with K-Pak Color Therapy shampoo. Apply conditioner to clean, damp hair, comb through. Leave in for 1 minute. Rinse.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! The next step is our Joico K-PAK Color Therapy conditioner, which locks in the color. The rich conditioning formula preserves the color, pigments of colored hair while moisturizing and reducing the breakage of the hair. Reconstructs and protects hair, for long-lasting, radiant color Doubles the resistance of hair to breakage Provides hair with shine Moisturizes, leaves hair soft and more manageable Application: For maximum results, apply the conditioner after washing the hair with K-Pak Color Therapy shampoo. Apply conditioner to clean, damp hair, comb through. Leave in for 1 minute. Rinse.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Just one application - and this wonderful Joico K-PAK Color Therapy mask transforms your hair into luxurious glamorous strands. Mirror shine and color as fresh as from the salon - instantly! Hair will not only look healthy but it will also become noticeably stronger. Boosts color vibrancy 9X stronger hair 89% less breakage Instantly healthier-looking hair Application: Apply to clean, damp hair. Leave on 2-5 minutes, then rinse. Style as usual. As a pre-shampoo treatment: Apply to dry hair, leave on 2-5 minutes, then shampoo as usual.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Just one application - and this wonderful Joico K-PAK Color Therapy mask transforms your hair into luxurious glamorous strands. Mirror shine and color as fresh as from the salon - instantly! Hair will not only look healthy but it will also become noticeably stronger. Boosts color vibrancy 9X stronger hair 89% less breakage Instantly healthier-looking hair Application: Apply to clean, damp hair. Leave on 2-5 minutes, then rinse. Style as usual. As a pre-shampoo treatment: Apply to dry hair, leave on 2-5 minutes, then shampoo as usual.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Do you need all the shine and some more shine? In this case, Joico K-PAK Color Therapy oil will be your must-have. The lightweight formula is suitable even for fine hair strands, but it is rich enough to moisturize thick and rough ones too. Wow, effect - instantly! A must-have bonus: powerful protection against external influences, environmental pollution, provides long-lasting color. Doubles your color vibrancy Preserves over 85% of hair color 150% more shine 2X stronger hair Protects hair against pollutants Instant softness and smoothness Application: Apply 1-2 pump strokes to towel-dried or dry hair and style as usual.

Looking for color protection and powerful K-PAK restructuring technology, but at a new, more modern level? The K-PAK Color Therapy formula, with Manketti, Argan Oil, and the innovative SmartRelease Liposome Technology, helps preserve incredible radiance and heal even severely damaged hair. In-salon color is a luxury that needs proper care and protection. K-Pak Color Therapy formula helps lock in color and moisture within the hair and helps with fading and damage. Result? Long-lasting color and healthy hair! Joico K-PAK Color Therapy multi-perfector spray for the shine of colored hair. This treatment creates an invisible silky veil around the hair, which serves as powerful protection against daily stress, hot styling tools, and UV rays that can damage your hair color. Another advantage is that after use the hair will be soft, silky, and with incredible shine. Locks in over 82% of color vibrancy for up to 8 weeks 2X stronger hair Protects from heat styling Instant detangling Controls frizz and boosts shine UVA/UVB protection for hair color Application: Shake well. Apply to clean, damp hair. Comb through, blow-dry, and style as usual.