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Be Pure Nourishing Shampoo is rich in natural active ingredients and formulated especially to treat dry and lifeless hair. Cleans, brightens and hydrates lifeless hair, making it soft and silky. The nourishing shampoo is easy to work through the hair and immediately leaves it soft, from the roots to the ends. Enriched with organic oat extract, it has a high concentration of minerals, vitamins and trace elements as well as poppy petals which soothe and brighten hair.