NIAMH

Be Pure Nourishing Mask is designed to hydrate hair leaving it incredibly soft and shiny. Vital for breathing new life into your hair, this won’t weigh your hair down. Nourished from root to tip, dry, lifeless hair is left soft and silky, once again shiny and easy to comb. Deep nourishment and localized hydration are guaranteed by the formulation based on organic oat extract and poppy petals.

The new Be Pure Protective Mask, designed for coloured or bleached hair, is formulated to deliver consistently shiny colour. Applied after shampooing, it intensely nourishes the hair fibre and protects your locks, stabilizing and balancing the colour,to give visible shine. At the same time, the pomegranate extract and calendula, leave hair soft, silky and easy to comb. Shampoo after shampoo, colour doesn’t fade and stays just as intense, while your hair is protected from UV rays.

NIAMH BE PURE Organic Hair Restore Atjaunojošā matu maska ar organisko olīveļļu un banāna ekstraktu. Brīnišķīgi der bojātiem matiem. Maskas aktīvās sastāvdaļas atjauno novājinātus un ķīmiski apstrādātus matus. Aktīvās sastāvdaļas nodrošina elastību, mitrināšanu un dziļu barošanu.

Be Pure Gentle mask, suitable for frequent use, is an intensive treatment that penetrates deep into the hair, delivering elasticity, body and shine. Thanks to the combination of organic almond extract and cornflower, it moisturises, conditions and nourishes. The combination of active ingredients in the formula makes hair softer,while preserving the natural pH of the hair. Thanks to its unique volumising properties, this neutral balsam leaves hair soft and silky, without weighing it down.

BE PURE PREVENZIONE CADUTA Hair Loss Mask with Turmeric and Organic Fennel Extract. Wonderfully prevents excessive hair loss. This special lightweight formula regulates the hair growth process, nourishes and restores the hair from the roots to the ends of the hair. The hair regains its thickness and strength after first use.

BE PURE DETOX Mask for normal to oily hair with aloe vera and carrot extract. Lightweight shampoo texture with detoxifying effect. Organic aloe vera and carrot extract renew and protect the hair from contaminants and external influences. Makes hair light and full of life.

BE PURE PREVENZIONE CADUTA Hair Loss Shampoo with Turmeric and Organic Fennel Extract. Wonderful for weakened damaged hair with a tendency to fall. The formula is enriched with phyto peptides derived from turmeric and organic fennel, which gently cleanses sensitive and delicate scalp, stimulating follicle renewal, and regulates the natural hair growth process. Mild sulfate free formula.

BE PURE DETOX Shampoo for normal to oily hair with aloe vera and carrot extract. A wonderful cleanser for hair and scalp, and protects against external influences. Organic Aloe Vera and Carrot Extract reduces the appearance of dull hair color, prevents scalp fat and cleanses hair. Makes hair healthier and voluminous.